Anúncios em inglês aparecem em diferentes formatos, como cartazes, posts, comerciais de rádio e campanhas digitais. Eles combinam linguagem persuasiva, recursos visuais e escolhas de palavras pensadas para chamar atenção, criar desejo e influenciar decisões de consumo ou comportamento.
Nesta atividade, você vai analisar anúncios em inglês considerando vocabulário, intenção comunicativa, público-alvo, linguagem persuasiva e recursos de persuasão. As questões exigem interpretação cuidadosa e atenção aos efeitos de sentido produzidos pelo texto publicitário.
Questões sobre advertisements in English
Questão 01
Gabarito: alternativa B). Correct. The phrase connects the product to a better daily experience.
Questão 02
Gabarito: alternativa D). Correct. It uses social proof to make the product seem accepted and trustworthy.
Comentários por alternativa:
- A) There are no functional details about the app here.
- B) The phrase invites participation, but not through a forceful command.
- C) No stock limitation is mentioned in the sentence.
- D) Correct. It uses social proof to make the product seem accepted and trustworthy.
- E) The sentence invites users, not notebook sharing.
Questão 03
Gabarito: alternativa A). Correct. The wording personalizes the product and appeals to feelings.
Comentários por alternativa:
- A) Correct. The wording personalizes the product and appeals to feelings.
- B) No clinical evidence is presented in this wording.
- C) There is no step-by-step application guidance here.
- D) The tone is comforting, not alarming.
- E) The phrase strengthens persuasion rather than removing it.
Questão 04
Gabarito: alternativa E). Correct. It appeals to rest, escape, and emotional well-being.
Comentários por alternativa:
- A) Visa requirements are not mentioned.
- B) No historical information appears in the sentence.
- C) The ad encourages a short trip, not discourages travel.
- D) There is no price comparison here.
- E) Correct. It appeals to rest, escape, and emotional well-being.
Questão 05
Gabarito: alternativa C). Correct. The metaphor links taste and innovation in a memorable way.
Comentários por alternativa:
- A) Warranty information is absent from the slogan.
- B) It is not a literal explanation of the product.
- C) Correct. The metaphor links taste and innovation in a memorable way.
- D) There is no question or survey invitation here.
- E) No physical specifications are provided.
Questão 06
Gabarito: alternativa B). Correct. Deadlines encourage quick decisions and strengthen appeal.
Comentários por alternativa:
- A) No detailed comparison appears in the banner.
- B) Correct. Deadlines encourage quick decisions and strengthen appeal.
- C) The opposite happens: the deadline pushes immediate action.
- D) There is no historical background in the text.
- E) Manufacturing details are not part of the message.
Questão 07
Gabarito: alternativa E). Correct. The ad links breakfast, energy, and daily routine to a broad family-student audience.
Comentários por alternativa:
- A) The slogan does not appeal to collectors.
- B) Nothing suggests gourmet cooking or chef-specific use.
- C) It mentions active minds, not sports recovery.
- D) The focus is the cereal itself, not hotel services.
- E) Correct. The ad links breakfast, energy, and daily routine to a broad family-student audience.
Questão 08
Gabarito: alternativa A). Correct. It connects a personal choice to a collective environmental benefit.
Comentários por alternativa:
- A) Correct. It connects a personal choice to a collective environmental benefit.
- B) The slogan includes individual participation, not only government action.
- C) The text suggests shared rides reduce impact, not increase cars.
- D) “Vote” is used metaphorically, not politically.
- E) Air travel and fuel prices are not the topic.
Questão 09
Gabarito: alternativa D). Correct. The parallelism highlights both utility and self-image.
Comentários por alternativa:
- A) There is no technical report; the sentence is short and persuasive.
- B) The phrase suggests broader everyday use, not just formal occasions.
- C) Style and confidence are central to the message.
- D) Correct. The parallelism highlights both utility and self-image.
- E) No donation request appears in the ad.
Questão 10
Gabarito: alternativa C). Correct. The line highlights usefulness and convenience at the right moment.
Comentários por alternativa:
- A) The slogan encourages use, not reduced use.
- B) No exhaustive feature list is provided.
- C) Correct. The line highlights usefulness and convenience at the right moment.
- D) Repair information is not part of the message.
- E) There are no lab measurements or battery comparisons.
Comentários por alternativa: